Become the best
version of yourself.
Arete brings together Wheel of Life check-ins, AI coaching, GROW sessions, team analytics, and custom check-in forms — everything a person, team, or coach needs to grow intentionally.
Trusted by coaches, managers, and individuals
Arete
/ ˈærɪteɪ /Ancient Greek · ἀρετήnoun
The quality of excellence — the ongoing pursuit of becoming the best version of oneself through virtue, purpose, and deliberate action.
In ancient Greek philosophy, Arete was not a destination but a practice — a daily commitment to growth across every dimension of life. It is the idea that excellence is not reserved for the exceptional few, but cultivated by anyone willing to reflect, act, and improve with intention.
This platform is built on that belief. Whether you are an individual tracking your Wheel of Life, a coach guiding clients through the GROW model, or a corporate team measuring wellbeing at scale — every feature is designed to help you practise Arete, every single day.
Everything in one place
From personal reflection to team-wide analytics — Arete scales with you.
Wheel of Life
Score 8 life dimensions in minutes. Track trends over time and see exactly where to focus next.
AI Coaching
Get personalised insights and coaching recommendations generated from your check-in data.
GROW Sessions
Structured coaching conversations with Goal, Reality, Options, and Way Forward — with AI-generated summaries.
Team Analytics
Manager dashboards with at-risk detection, WOL trends, department breakdowns, and AI coaching tips.
Custom Check-ins
Build your own feedback forms and schedule them weekly, monthly, or quarterly to your whole team.
Client Roster
Manage your coaching clients with full session history, SWOT analyses, and NWH plans in one place.
Accountability Reminders
Automated notifications keep commitments front of mind. Set WOL and KSS schedules per team.
Predictive Analytics
Identify patterns before they become problems. AI-powered trend detection flags at-risk members early.
White-Label Branding
Corporate and Coach plans can fully brand the platform with their own name, colours, and logo.
Team WOL Average
7.4 / 10
At-risk members
2
Trend
↑ +0.8 this month
Give managers the data to lead with empathy
Team reports surface at-risk members, highlight WOL trends across departments, and generate AI coaching tips — so managers spend less time guessing and more time helping.
- AI-generated team health summaries
- Department-level WOL breakdowns
- Custom check-in forms with scheduling
- Member profile pages with coaching notes
- Weekly manager summary emails
Your complete coaching toolkit
Manage every client from a single dashboard. Link GROW sessions, SWOT analyses, and NWH plans to each person — so you always walk into a session fully prepared.
- Client roster with full coaching history
- GROW model with AI-generated session notes
- SWOT analysis with AI insights
- Now-Where-How planner linked to WOL scores
- Session scheduling with calendar export
- $15/active client — first 3 always free
What people are saying
“The Wheel of Life check-in has become a non-negotiable part of our monthly team rhythm. Seeing the trend lines over time is genuinely eye-opening for both managers and their people.”
Sarah M.
People & Culture Manager, Auckland
“The GROW model tool keeps my coaching sessions structured and focused. My clients leave with clear, written next steps every time — the AI summary does the heavy lifting.”
James T.
Executive Coach, Wellington
“We onboarded 60 staff in a single afternoon. The team report surfaces exactly what a manager needs to have a meaningful one-on-one conversation.”
Rachel K.
HR Director, Christchurch
Growth is better together.
Simple, transparent pricing
Start free. Upgrade when your team is ready.
Individual
Free
WOL check-ins, AI insights, goals, SWOT, GROW model.
Teams
$12/seat/mo
Everything in Individual plus team analytics, custom forms, and manager tools.
Corporate
$10/seat/mo
Teams features at scale with white-label branding and volume pricing.
Coach
$15/client/mo
Full coaching toolkit with client roster, session scheduling, and GROW history.
Early access? Use promo code BETA2026 for 6 months free on the Coach plan.
Frequently asked questions
Everything you need to know before getting started.
Ready to start growing?
Join coaches, managers, and individuals using Arete to build better habits, stronger teams, and more intentional lives.